A Long Swim Series – 2018

Sponsorship Packages

 

Sponsorship opportunities are now open to fund 3 Chicago area open water triathlete swims as well as one opportunity for the Chicago River Swim, the first urban open water swim in the Chicago River. Proceeds benefit  collaborative ALS research as well as Chicago's Learn to Swim Program benefiting underprivileged children living along the Chicago River needing learn-to-swim lessons . A Long Swim’s 2018 fundraising goal is $100,000 through the registrations of individual swimmers, donations and corporate sponsorship.

A Long Swim is hosting up to four events during the summer of 2018, including:

· A Long Swim – Lake Zurich, June 3

· A Long Swim – Three Oaks, Crystal Lake, June 17

· A Long Swim – Tower Road Beach, Winnetka, August 5

· A Long Swim – Chicago River, mid-July [Optimistic; sponsorships for Chicago may be separate from the other events]

Presenting/Title Sponsor - $30,000 (1 Available)

· Name of event to be followed with sponsor’s name; “A Long Swim – Lake Zurich, Sponsored by YOUR NAME.

· Ability to have an on-site tent at all 2018 A Long Swim events.

· 10 complimentary participant entries into all A Long Swim events.

· An opportunity to have Doug McConnell speak to your corporate gathering about A Long Swim. See TEDx talk "Tides, Teams and Transactions: Managing Business Using Lessons from Marathon Swimming." 

o His personal mission to swim until there is an ALS cure.

· Corporate acknowledgement including:

o Logo prominently displayed on all event merchandise and t-shirts for swimmers and volunteers

o Name and Logo on all event signage

o Company profile on A Long Swim website

o Company name and logo included on media releases surrounding the event

o Blog post on the A Long Swim website outlining the corporate partnership, to be sponsored to Facebook to an agreed upon target market

o Opportunity for sponsor’s representative to speak during event ceremonies

o Announcements, posts, tweets on social media channels, utilizing special, agree-upon hashtags

Corporate Sponsor - $10,000 (3 Available)

· Six complimentary participant entries into all A Long Swim events

· Ability to have an on-site tent at all 2018 A Long Swim events

· An opportunity to have Doug McConnell speak to your staff about teamwork

o His personal mission to swim until there is an ALS cure

o An opportunity to have Doug McConnell speak to your corporate gathering about A Long Swim. See TEDx talk "Tides, Teams and Transactions: Managing Business Using Lessons from Marathon Swimming." 

· Corporate acknowledgement including:

o Logo prominently displayed on all event merchandise and t-shirts for swimmers and volunteers

o Name and Logo on all event signage

o Company profile on A Long Swim website

o Company name and logo included on media releases surrounding the event

o Blog post on the A Long Swim website outlining the corporate partnership, to be sponsored to Facebook to an agreed upon target market

o Opportunity for sponsor’s representative to speak during event ceremonies

o Announcements, posts, tweets on social media channels, using special, agreed-upon hashtag

Get Your Feet Wet Sponsor - $5,000 (Unlimited)

· Four complimentary participant entries into all 2018 A Long Swim events

· Corporate acknowledgement including:

o Logo displayed on all event merchandise and t-shirts for swimmers and volunteers

o Name and Logo on all event signage

o Company profile on A Long Swim website

o Opportunity for sponsor’s representative to speak during event ceremonies

o Announcements, posts, tweets on social media channels, utilizing special hashtags

Event Statistics from 2017

· A Long Swims – aggregate figures

o 500 swimmers

o Raised ~$60,000

 

· Social Media

~ Facebook followers

§ A Long Swim – 2,100

§ Doug McConnell – 2,100

~ Website and Blog followers

§ A Long Swim – 60,000 hits

§ My Bionic Boyfriend (companion blog) – 30,000 hits

 

· Press Coverage

o TEDx Talk

o Huffington Post

o Chicago Tribune

o Chicago Sun Times

o Crain’s Chicago Business

o ABC Chicago Morning News

o Quintessential Barrington Magazine

o Zen Parenting Radio o Daily News of Open Water Swimming (http://dailynews.openwaterswimming.com/)

 

· Donors

· 2,000 individual donors

· 1,000 donors multiple times

 

· Corporate and In-Kind Sponsors

· Medtronic

· Infiinit Nutrition

· Bridge Athletics

· OnCourse Goggles

· Blueseventy Wetsuits

Introduction to A Long Swim as a Charity

 

A Long Swim started in 2011, when Doug McConnell organized a team to conquer the English Channel.

 

A Long Swim is now a 501(c)3 charity that is dedicated to raising funds for collaborative ALS research (amyotrophic lateral sclerosis), also known as Lou Gehrig’s Disease, and in raising awareness about this horrific disease. A Long Swim even took its name from the ALS acronym. To date, A Long Swim has raised almost $500,000 for collaborative ALS research, which makes it one of the top open water swim charities in history. It is a very rewarding time to be funding ALS research, as the pace of discovery is accelerating all the time.

 

A Long Swim was granted status by the IRS as a 501(c)3 charity, at which time the website was updated to www.ALongSwim.org. The motivation for that was simple; A Long Swim has taught us that teamwork is indispensable for achieving our goals. Finding a cure for ALS works the same way, and teamwork and collaborative research will lead to one breakthrough after another. Given our absolute dedication to teamwork, funds raised by A Long Swim are directed exclusively to collaborative ALS research.

A Long Swim as a Host of Open Water Swims

 

As a standalone charity, A Long Swim is also in a unique position to expand its scope to host other Open Water Swims (OWS). Unlike charity fun-runs and 5k races, there are very few opportunities for open water swimmers to get race-conditions experience.

 

OWS has grown in a very robust way in recent years (over 16 million people have tried an OWS since the swimming 10K at the Beijing Olympics was televised in 2008, and is now considered the fastest growing sport in the world) though much of the growth can be attributed to interest in triathlon. The irony of triathlon training is that, while swimming tends to be most triathletes’ weakest event, there are relatively few opportunities for them to improve. Hence, the demographics of the A Long Swim events mirror those of triathlon, including:

 

· Participants are equally divided between men and women

· The fastest growing demographic in OWS is women aged 40 and older

· The age group skews older; some participants are in their 20s, but most are 30s – 50s

· They are upper middle-class (for Ironman-distance triathletes, average household income is $140,000)

· Between training, travel, equipment and rehab, triathletes spend large amounts on their sport; Ironman-distance triathletes spend an average of $14,000 a year

· The Chicago Triathlon, with about 10,000 participants, is one of the largest in the world and has been held for more than 30 years

 

To begin to fill that need, A Long Swim hosts OWS events in suburban Chicago; now after four years, they are proving to be very popular. For 2018:

 

· The swims are scheduled for June 3 (Lake Zurich), June 17 (Three Oaks) and August 5 (Winnetka); a Chicago City Swim to be held in the Chicago River, is in final negotiations with the City of Chicago.

· We offer four distances, including 1,500 meters, 1.2 miles and 2.4 miles, which reflect standard triathlon distances for the swimming leg, plus a 5K (3.1 miles) that appeals more to OWS purists.

· They are specifically designed to appeal to triathletes looking for training comparisons and “splits” in familiar distances.

· The swims have attracted 150 – 200 swimmers per event; the target is 250 – 300 per swim in 2018.

· In addition to a $60 - $80 registration fee range, we provide an incentive program to encourage the swimmers to raise money via a peer-to-peer platform for A Long Swim.

· We are negotiating with the City of Chicago to be able to host the Chicago City Swim in the Chicago River during the summer of 2018, the first event of its kind in more than 100 years.